Catalog Marketing, Manager

What do Catalog Marketing, Managers do?

A Catalog Manager will be employed by a music publisher, record label, music archive or any company that has a music resource that needs to be made available and easily accessible to users and clients. They may devise, implement and maintain the management systems for the catalog, and help to promote and publicize the catalog. The catalog may be for the general public or specific sectors of the general public such as music academics and researchers, or for the internal use of the company. Catalogs in the music industry may comprise of live music, sheet music, historical archives, music related books, musical instruments or anything related to the music business.

Most catalogs are available online, but they may also be printed. A Catalog Manager will be required to have knowledge of the music industry, or of the specific area the company operates in. For example a record label holding a specialized jazz catalog is likely to require a catalog assistant with a knowledge of, and enthusiasm for jazz. As well as managing the administration of the catalog a Catalog Manager often also has a sales or marketing role. They are likely to have an important role in deciding what goes into the catalog, and what comes out. This will include managing information about copyright, royalties and licensing. Many Catalog Managers, especially those working for record labels, will be responsible for licensing and will be expected to have expertise in this area. They will also monitor sales data, provide reports and analysis and make recommendations as well as having an input in to how and where the catalog is promoted.

A Catalog Manager needs to be very organized, have an eye for detail and be an excellent project manager. They will need to be confident in their use of IT and will be expected to have experience in analyzing data and working with particular types of catalog management software. If they are working with printed catalogs an understanding of design and print processes will be important. Sales and marketing expertise, and a knowledge of the market will also be highly valued.

A Catalog Manager will be responsible for developing the catalog strategy as well as delivering it on time and within budget. In addition to management skills good team working skills are important, as the job requires liaison with PR and marketing departments or staff, and often with musicians and with outside agencies.

There are 212 music industry professionals with the job title Catalog Marketing, Manager on Music Jobs

Catalog Marketing, Manager jobs which have appeared on the Music Jobs jobs board:

Director of Product Development Los Angeles, CA	05/10/12
Music Licensing/Publishing Sync Placement Specialist Los Angeles, CA	05/04/12
Music Supervisor/Sales Agent Pasadena, CA	04/17/12

Job description sources include (but are not limited to) imdb.com, skillset.org and wikipedia.