Marketing Coordinator

About the job

Report to Director of Marketing and support brand marketing and integrated marketing teams in various aspects of concept development and execution of online and offline marketing projects.

Specific Duties:
Support Brand Marketing and Integrated Marketing managers in development and execution of global marketing campaigns and programs:
-Participate in brainstorming/ideation of online, on-air and viral tactics in support of overall marketing plan/strategy
-Support production and approval process for campaign tactics
-Implement and administer online sweepstakes
-Traffic and deliver television spots
-Work with Integrated Marketing Managers to assemble proposals, case studies, one sheets, and activity reports and assist in pre-production phase
-Capturing screenshots, compiling and organizing screenshots, writing copy, pulling performance metrics, putting together PowerPoint templates, etc.
-Drafting production schedules and asset requirements, downloading and reviewing client assets, putting together creative briefs

-Manage and maintain NVWG house ad trafficking process:
-Work closely with Ad Ops to traffic all house banners for all sites.
-Work with Marketing Managers and designers to check all banner creative, maintain spreadsheet, use Solbright, pull reports from DART
-Update and manage various status and tracking reports, i.e. marketing calendars, pitch tracking report, game tracking report, integrated marketing weekly status reports, daily marketing placement check etc.
-Create campaign recap reports, includes analysis on campaign performance, game engines, game engine effectiveness, ad effectiveness
-Organize, maintain and archive proposals, ad sales materials, client programs, and case studies
-Perform competitive analysis to remain abreast of industry digital marketing trends
-Willingness to learn all aspects of Neopets and Petpet Park including characters, lands, plots, back stories and future site direction.

Job Skills:
Strong analytic and general business skills
Strong project management skills: highly organized, detail oriented, ability to meet deadlines
Strong time management skills
Hardworking with ability to multi-task, prioritize and manage multiple projects simultaneously
Creative thinker with excellent written and verbal communication skills
Strong interpersonal skills
Team player; good attitude with desire to learn.
Proficiency in Photoshop and all Microsoft Office applications (especially Word, Excel and PowerPoint). Familiarity with Flash and Illustrator a plus.

Experience:
Bachelor’s degree or equivalent required
2+ years of online/digital marketing and project management experience at an advertising agency, television network, online company, or large promotional firm
Proven ability to work effectively with multiple groups/departments
Experience in creating and analyzing campaign reports
Experience in implementing digital marketing tactics (including banner development, administering online sweepstakes, e-mail blasts and viral programs)