Insight Manager

About the job

Our Global Marketing team is setting up a Global Insight Lab. The main goal of the Lab will be to provide consumer and market insight which guides the way that we plans and executes our global campaigns, making them more targeted, creative and effective.

The Insight Manager, Catalog Projects, will focus on the catalog artists within our Commercial Music Group (CMG). The person in this role will have two main priorities – helping CMG to take a more consumer-focused approach to new product development and helping CMG become even more creative and targeted in the way that it markets its catalog.

Responsibilities:

-Building a detailed understanding of how the music industry works, whilst bringing an ‘outside in’ perspective to the role which applies best practice from experience in other categories (especially by applying NPD insight techniques that derive from the Consumer Packaged Goods space)

-Fostering great working relationships with the US CMG team and with CMG teams from around the world

-Helping to introduce a consumer-driven approach to new product development within the CMG teams, under the guidance of the VP Insight

-Designing, managing, analyzing and reporting on international and domestic US online surveys to identify the core target audiences and optimal positioning for CMG priority catalogue projects

-Drawing together the insights from segmentation and artist studies to make recommendations for global campaign strategy; with a particular focus on helping to drive better marketing ROI through a more targeted and innovative use of media spend.

-Working closely with the Planning teams to ensure that artist insight informs marketing plans, creative briefs (etc) and gets translated into effective campaign decisions

-Where required, managing relationships with external insight suppliers to make sure they deliver effectively; creating positive working relationships with the ones that deliver well

-Presenting artist insight findings in an accessible and engaging way to our staff.

-Traveling to local territories, fostering good relations with local Insight teams and CMG teams, and moderating new product idea generation workshops

-Together with the VP Insight and Insight Coordinator, manage the CMG-relevant areas of the Global Insight Hub

-Work with the VP Insight to design and deliver occasional ad hoc insight projects that fall outside of artist studies and segmentation

-Mentoring the Insight Coordinator and helping this person develop into a fully-fledged insight professional

Essential:
-Bachelor’s degree

-Strong core of quantitative research skills – from survey design, project management to data analysis

-Experience with new product development insight

-Experience in doing insight to inform media planning decisions

-Experience at conducting international research

-Experience at creating & using segmentation(s)

-Experience with brand image studies

-Experience in online research

-Proven ability to create visually engaging presentations

-Can present insight in an inspiring way to creative people

-Willing to manage, mentor and train a junior member of the team

-Ability to avoid jargon and explain the benefits of research to clients

-A knowledge and passion for music

-Diplomacy, tact and negotiation skills

-Creative thinker & self-starter

-Curious-minded and ambitious to broaden skills and knowledge

Preferred:
-Undergraduate degree which had a module in statistics (e.g. Psychology or Marketing)

-Combined agency and client-side experience

-Has worked with brand managers, advertising or media planners to directly influence campaign strategy for leading brands

-From a CPG Brand, Digital Brand, Media / Entertainment Brand or Insight Agency background

-Basic online survey programming skills

-Knowledge of media planning data sources like TGI

-Language skills (especially Spanish)

-Previous exposure to qualitative and online research

-Experience of managing external insight suppliers

Company Description
We are a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. We own about 25% of the world’s recorded music and their catalog includes some of the most iconic artists in the world.