This vacancy was posted on 05/28/09 The Content Researcher shapes vendor copy and writes unique copy to describe products sold through multiple websites coordinated by the Company. This copy is written to comply with MFI formatting standards with the goal of improving online customers' shopping experiences. Content Researchers also review various forms of rich media (videos, sound samples, various Adobe files, etc.…) to write summary descriptions, categorize media according to MFI taxonomy, add keywords for search engine optimization, and properly associate media with products.
Duties include:
* Edit vendor-written product descriptions, features, and specifications to comply with MFI formatting standards. Incorporate html code to properly format copy deployed to the Internet. Identify and execute copy revisions as necessary
* Write product descriptions and summaries from product samples, photos, specs, and features
* Write summarized product descriptions from longer web copy, and write promotional subheads and call-to-action statements
* Research via the Internet and through e-mail and phone communications to gather text and photos about products to be sold on MFI websites and in MFI catalogs
* Interact with assistant buyers, buyers, copywriters, and product vendors to ensure that accurate, useful information is published regarding products to be sold by MFI. Execute copy revisions as requested
* Evaluate videos, sound clips, press releases, Adobe files, and other rich media content for publication. Properly describe all rich media and link each media file with the associated product detail pages for any relevant products
* Associate products with appropriate keywords to facilitate Internet search engine optimization
For more information and to apply, please visit the Company website. |
