College & Lifestyle Marketing Representative
- Employer:
- Click here to join!
- City, State:
- Greenville, NC
- duration:
- not listed
- Job posted on:
- 01/14/10
- Pay:
- not listed
- website:
- not listed
About the job
We are currently seeking a College & Lifestyle Marketing Representative for the Greenville, NC office.
Job overview:
Responsible for marketing priority developing artists in assigned college market and serving as an informational source for college campus and general vicinity.
Duties and responsibilities:
•Create awareness on campus and within local demographic by utilizing label-supplied tools (point of purchase materials, samplers, added value items, etc…) and creating various tools (flyers, bin cards, etc…)
•Work within the guidelines provided by the Head of the College & Lifestyle Marketing Department with the implementation of promotions, listening parties, and other related events
•Monitor SoundScan numbers to determine effectiveness of promotions
•Establish relationships with activity committees, on-campus clubs, and lifestyle accounts to secure outlets for artist marketing ideas and programs
•Keep up-to-date of priority artists’ tour itineraries and potential marketing opportunities
•Secure data base on lifestyle accounts for promotional opportunities
•Work in conjunction with ADR and/or Sales Rep to tie in retail promotions, coupons, and tags with retail accounts
•Assist resident Sales Reps with in-stores, merchandising venues, and store promotions
