Music industry data analysts Next Big Sound offer up their trends and highlights of last year’s digital music world.

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Last week, on Jimmy Kimmel’s late night TV show a music video premiered that was a collective creation by rapper Drake and Jimmy Kimmel. The video centers on the idea of writing Drake’s next hit, which Jimmy comes up with the “genius” idea that it should be made up of tweets. The video is too good to be missed.

According to Billboard, “‘Tweet Tweet’ is a catchy duet in which Drizzy urges fans to “follow me, follow me/ Tweet, tweet” and quotes other celebrities’ frivolous Twitter musings. Among the more notable faces quoted are Larry King, Britney Spears and Justin Bieber. The two also sport matching white suits (and Drake wears a doo rag!), dance and emulate Twitter’s signature Bluebirds for good measure. “Why write a song yourself when celebrities are tweeting so many great things?,” Kimmel asks Drake. Why, indeed.”

Follow the link below to check the video out for yourself.

Drake and Jimmy Kimmel have created their own music video together – and it can’t be beat.  Tweet all about it.  The images of celebrities physically tweeting like the Twitter bird is pretty ridiculously awesome, and just further hits home the point of how status updates are now all the rage – and being that much closer to a celebrity’s every move somehow continues to intrigue us…

In any event, the video is yet another hilarious production and will definitely crack you up.

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John Mayer: what can you say. Personally he drives me nuts and I would rather do almost anything else than have to listen to him. However, in addition to the sound of his voice making me cringe, Mr. Mayer has made a few very public missteps as of late.

“John Mayer did some damage control on his Twitter [recently], apologizing for controversial statements he made in a “raw” interview with Playboy.” (Rolling Stone)

He got explicit with Playboy magazine, using some choice metaphors when speaking about his sex life with Jessica Simpson, as well as some dirty details regarding his preference for white women. He also described a “make out” session with Perez Hilton that he initiated. Enough said about that, though the two kinda seem made for each other…

However, the worst was still yet to come. In the interview that John gave with Playboy he continued on to reference a “hood pass” and renamed it using the ‘N’ word, which did not go over well at all.

It was that last statement and its fallout that had Mayer backpedaling. “I am sorry that I used the word. And it’s such a shame that I did because the point I was trying to make was in the exact opposite spirit of the word itself. It was arrogant of me to think I could intellectualize using it, because I realize that there’s no intellectualizing a word that is so emotionally charged,” Mayer tweeted. He added, “I think it’s time to stop trying to be so raw in interviews… It started as an attempt to not let the waves of criticism get to me, but it’s gotten out of hand and I’ve created somewhat of a monster. I wanted to be a blues guitar player. And a singer. And a songwriter. Not a shock jock. I don’t have the stomach for it.” Mayer also apologized during his concert last week in Nashville, which is available on Ustream.

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