
Who?
Spotify is a team of developers led by Daniel Ek and Martin Lorentzon (pictured above). They now have a headquarters in London, as well as an R&D team in Sweden.
What?
As a music playing desktop application, Spotify offers a ‘Free‘ account, with a limited amount of streaming of music, an ‘Unlimited‘ account, in other words, all-you-can-eat streaming, and also a ‘Premium‘ account where you can listen to music on any of your mobile devices, completely unrestricted. Music is easily searchable, and users can also browse by artist name, genre and other factors. Playlists can also be created and shared easily with other users and across the web.
When?
Whilst development started in 2006, Spotify first launched in 2008. After years of deliberating, negotiating, and rump-shaking (probably?), several territories can now dive into one of the most infamous and hyped instruments of the new music industry. As of July 2011, Spotify has officially hit the US shores.
Where?
Having originated in Sweden, Spotify went on to take Europe by storm, making deals and giving access to music lovers in the UK, France, Finland, Norway, Spain and the Netherlands, before landing in the USA.
Why?
Well, for a start, they host literally millions of tracks. Over 15 million, in fact. The interface is simple and user-friendly, making it a joy to locate the sounds you currently crave, as well as explore new and interesting music.
How?
Firstly, head here to select which account you would enjoy (Free, Unlimited, or Premium, as explained above).
Once setup, you have various features to experiment with. Looking for a place to start? Perhaps check out my Spotify profile…

…then perhaps subscribe to some of the Music Jobs playlists that I have compiled…

…from there it is easy to click on artist names, and discover new albums and related artists…

…making playlists yourself is simply a matter of dragging and dropping tracks…

…and sharing with friends is also as easy as a drag and drop…

Hopefully this post will enlighten you and give you a brief insight to their service. I’m not paid by or affiliated with them, it’s just, you know, kinda groovy
Enjoy!
by Lee Jarvis.
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