The ever-expanding ‘record label etc.’ out of New York wanders further into the world of multimedia with a mobile music exploration tool.

Ghostly is a record label, an agency, a design house, a clothing designer, an online store, a publishing company, and more. They have always picked up new technologies quickly and pushed to remain innovative in a fast-paced industry. It is not a huge surprise, then, that they have quite a nifty mobile app for the iPhone and iPod. It is only surprising that it took me so long to find it, but the result is: I love it. And so, I want to share it with the Music Jobs world…

Being a record label since 1999, Ghostly has a fair catalogue to browse and discover, and the app is easy to navigate and fun to use. With ‘Discovery’, you get a free mood-triggered music discovery app that focuses on the roster of the Ghostly artists, where the seven colors of the natural spectrum correspond to musical moods.

The official ‘how to’ video is below. as they explain; “using mood-color information from the MOOD slider along with the values from the DIGITAL/ORGANIC and FASTER/SLOWER sliders, Discovery creates a playlist of songs that reflect exactly how you’re feeling, right now.”

Play with the web version here, and download the mobile version from iTunes here (free).
by Lee Jarvis.

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Last year I attended the University of Chicago MET Summit, and enjoyed not only the music panels, but all the technology discussions. Learning about other industries fuels your ideas for the music business, and crossover opportunities are everywhere in modern media. Technology has ignited, developed, bombarded and slaughtered the music industry several times over, and the current state is an exciting time to be involved in. You only have to look at the discussions happening at MIDEM to know that mobile device apps and video games are as much a part of the business as record sales and drainpipe jeans.

And so, this year I’m heading to Techvision 2010 at The University of Chicago Booth School of Business in Hyde Park, Chicago. Friday 26th February seeks to “drive home the game changing impact of technology to business minds across the industry and functional focus areas”. With panels such as Cloud Computing and Mobile Technology, not to mention a keynote from Senior VP at Warner Bros. Janet Pucino, appealing most to a music tech / music industry bod, I expect to hear and share ideas expecting to impact our work and passions over the next year. I know that UofC will provide a great forward-thinking entrepreneur aspect on top of the usual techy geekdom, and networking with some bright minds is always appealing.

If you are interested in attending also, registration details can be found here.

Lee Jarvis.

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