So, it seems that Apple spent a ton of money on Lala only to close it down 5 months later.

This past weekend, Lala users received a notification email and this notice was posted on the music streaming website. Current users will be able to use the service until May 31st, after which any credits or balances will be transferred to the iTunes store. They also announce to Lala members that “In appreciation of your support, you will receive a credit in the amount of your Lala web song purchases for use on Apple’s iTunes Store.” This will also be the last chance to hear our Music Jobs Lala playlist, ‘Rockin into 2010‘, so go check it out now.

I have no doubt that Apple will use some of the Lala technology to create an iTunes streaming service – music ‘in the cloud’ is where it’s at these days. While no official announcement has been made from Apple in this respect, reports and predictions have been flying around since the buyout, and the computer/music giant have their finger on the pulse enough to recognise the trends that have occurred in recent times.

It is a shame that another quality streaming service has to go (Imeem shut their doors after the Myspace acquisition), but hopefully there will be something good come of all this, rather than the usual bullish business moves and subsequent dumbing down of a great service.

Lee Jarvis.

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I came across a lot of new rock / dance / electro funk punk / etc bands last year. Not that they were always new bands, but often new to me. There’s also a couple of more established bands who are threatening to get back together or released their first material for a few years.

With that said, I thought I’d make a shortlist of several artists that I’d love to see perform live in 2010, with a little help from Lala. Having received a lot of coverage with their recent buy out from Apple, I thought I’d compile a streaming playlist from their site, and must say I found the process simpler and more fluent than I remember from last using their system. Here’s to hoping that Apple help make the brand profitable and they continue providing a useful service.

And so, onto my rockin playlist – featuring music from Kings of Leon, Jet, Kasabian, The Strokes, The White Stripes, Silversun Pickups, Muse, The Prodigy, Foo Fighters and Soulwax.

Enjoy!

Lee Jarvis.

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I’ve always liked Apple. They may not have invented digital music, or the portable digital player, but they fine-tuned them and distributed them to mass markets to perfection. More music is being heard by more people in more places than ever before, and for that, we should be grateful. (Figuring out how to strategize and monetize these new markets is a different matter.)

It seems that iTunes has ruled the mp3 generation, but times and trends are moving ever faster, and there’s now a whole new generation of consumers that may never even own an mp3. Streaming is big business these days. Enter Lala, one of several successful (read: popular but not entirely profitable (yet?)) online music streaming services that has established itself with the non-owning and mobile music markets. Being able to listen to music through a web browser is something that gives music fans greater freedom, and access to their collection from any computer, smart phone or other mobile device, and is something that Apple lacks within iTunes.

Apple may well be looking at using the Lala team and functionality to enter into the streaming market, and with the way they have revolutionized similar parts of the music industry, who knows what may be in store.

One thing I hope Apple does figure out, is if they are paying $17m or $80m+ for Lala assets. Either way, it is a lot of money for a service that has et to find a profitable business model. Moving from CD-swapping to a (comparative to Pandora and Spotify) complicated streaming system has proved difficult, and investor Warner Music wrote down $11 million of the original $20 million it put down.

Lala had recently struck deals with both Google and Facebook, hoping to widen it’s user base with new search traffic and gift options. Apparently Google was also looking at acquiring Lala, and having narrowly missed out they may try and pursue other deals in the near future. Finding a way to tie it’s music search division in with either a download or freemium/ ad-funded streaming service seems inevitable, and well within Google’s scope. In fact, there have been several similar deals in recent months. Imeem was bought by Myspace, whom also previously acquired iLike.

Although Apple’s future movements may not be yet announced, I am certain they will continue to push the digital music industry forward (and outwards) with their services and reach new listeners across the globe.

Lee Jarvis.

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