These days ticket prices are continuing to skyrocket and fewer and fewer people are going to shows, or are able to go to shows as frequently as they have in the past. I remember in college, about seven years ago, going to concerts every weekend. Even multiple concerts in one weekend! It was an amazing experience to see a favorite band or listen to new music at one of the best venues in downtown Chicago. The Metro played host to local bands, nationally known bands, etc. All at reasonable prices – even the big guns. Nowadays it costs a hundred plus dollars for a pair of tickets to see a concert. It seems only the monster acts are going on tour these days, and the lesser known are far too unknown to create a draw. Even some of the big timers are having a hard time selling out, and as a result have cancelled shows and even whole tours. When will the music industry get it right and start thinking differently on how to make music and break new artists. There’s too much crap out there now, and so few chances to make an impact. For those artists who have made that impact, for example Lady Gaga, how long will they continue to hold our attention? These artists can only keep shocking us for so long. Don’t get me wrong, I am a Lady Gaga fan – but does she and other artists in the same boat have the sustainability?

According to Rolling Stone,

“This summer has brought one disaster after another for the concert industry with acts from U2 to Christina Aguilera canceling shows expected to rake in big bucks. Not everybody is bombing though: Jay-Z, Lady Gaga and the Carole King/James Taylor double bill are selling out everywhere and grossing around $1.3 million a night. Here’s a look at some of the surprising hits and misses:

• Billboard Boxscore reports that Spandau Ballet,Tears for Fears and Jack Jones grossed $1,509,660 over two nights in Sydney, Australia. Who knew that Aussies were willing to shell out big bucks to hear “True” and “Everybody Wants to Rule the World” again?

• Pearl Jam usually sell out every venue they play, but their May 13th show in Bristow, Virginia, only moved 13,706 out of 23,385 available tickets according to Pollstar. Shows that same month in Noblesville, Indiana, Kansas City and Cleveland all sold out, though, and the Bristow show still grossed $717,175. The poor showing is more likely a result of fans’ unwillingness to sit on a lawn and shell out big bucks for parking and drinks.

• Julian Casablancas will have a huge payday when the Strokes reunite this month for a European tour, but his solo tour has had its struggles. According to Pollstar, he just sold 49 percent of the house when he played the Houston House of Blues on April 12th.

• Even in Indianapolis, nobody wants to see George W. Bush. He spoke at Canseco Fieldhouse and according to Pollstar he just sold 28 percent of 8,442 tickets — which was pretty much his approval rating by the time he left office in 2009.

• You’d think there would be at least 200 people in the Washington, DC area willing to pay to hear a live version of “Mmm Mmm Mmm Mmm,” but according to Pollstar, the Crash Test Dummies only sold 132 out of 200 tickets for their show at the Jammin’ Java in Vienna, Virginia.”

What are your thoughts on the state of touring musicians and concert prices?

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The new Lady Gaga video with Beyonce came out last week, and I was just now able to sit down and watch the whole thing – the explicit version, which I didn’t know exactly what I was getting myself into by clicking the little play arrow.

I’m still not sure what I think of the whole thing. Shocked, that’s the first feeling that comes to mind. I know MTV no longer plays music videos, and the whole music video idea seems to have faded out to some extent. But what Lady Gaga and Beyonce have done is much more than simply a music video; It’s a short film. It’s nearly ten minutes long to start, and I’m kind of left thinking about their motivation for the project.

Billboard had the following to say about it: “Lady Gaga and Beyoncé unveiled the video for their “Telephone” collaboration on Thursday night (Mar. 11), and it more than measures up to the hype. Directed by Gaga’s “Paparazzi” video helmer Jonas Akerlund, the “Telephone” clip is chock full of intrigue, prison fights, makeout scenes, mass poisoning and plenty of skin-baring versions of what you might call “outfits” (if strategically placed caution tape counts as such).”

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For many members searching for jobs in the music industry, each little bit of income helps, and streaming seemed to offer hope of another revenue source to help make a living from music. However, Spotify, the streaming application that is immensely popular in Europe (and due to launch in the US soon, has come under fire along with the performing rights societies about the minuscule amount that artists actually receive.

Hypebot recently reported that Spotify paid Lady Gaga just $167 For 1M Plays:
Lady Gaga’s “Poker Face” was one of the most popular tracks for 5 months on Spotify; being played more than 1 million times. But according to reports this weekend, the Swedish Performing Rights Society only paid her $167. If true, it confirms other complaints from other artists like those of Swedish musican Magnus Uggla who pulled his music off Spotify declaring, “I’d prefer to be raped by Pirate Bay than played on Spotify”.

When an artist starts out with earning no income from their music, they are quite happy to give it away for the exposure it may create. Obviously it is easier for a small band to offer a free mp3 and say “we may have lost a potential $1000 in order to gain some new fans”, than it would be for Universal to do it with a Lady Gaga single and consider losing (potentially) a lot more.

However, the idea of exposure still remains. Streaming can be a way for people to try out new artists without committing to a $15 album (of which, Universal made many, many terrible ones). There are already reports saying that streaming is drawing consumers away from P2P sites, and with the Pirate Bay trial and Joel Tenebaum ruling gaining so much press this year, some users will be scared off using such sites in the future. The Pandoras, Spotifys and LastFMs of the new music industry are an essential part of artist promotion in my opinion, and so I would consider pulling your music away from them is a foolish move.

As there is no way to measure the direct income derived from a person who streams two tracks, then goes to buy them from iTunes, and then pays $40 to see the artist in concert, it can be hard to judge.

I would stick my neck out and say that it helps though.

We’d love to hear your response on this – comments around the Music Jobs office range from outrage at the royalty rates for artists to “that’s about $166 too much”! Feel free to comment below.

Lee Jarvis

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