PRESS RELEASE

As The Digital Media Era Rapidly Expands and Shifts from Platform to Platform, Transition Music Corporation Takes It’s Next Major Step

TRANSITION MUSIC CORPORATION (TMC) EXPANDS UNSOLICTED MUSIC SUBMISSION POLICY TO NEW AND DEVELOPING ARTISTS AROUND THE WORLD. TMC’S NEW “SONG ONLY” LIBRARY: ULITMATE EXPOSURE PROVIDES INDEPENDENT ARTISTS WITH NEW SOURCES OF GLOBAL REVENUE AND EXPOSURE IN THE DIGITAL MEDIA WORLD.

LOS ANGELES, June 30, 2010, Transition Music Corporation new “song only” library: Ultimate Exposure provides independent artists with new sources of global revenue and exposure in the digital media world.

In BMI’s 2009 Annual Review, television remained the largest revenue source with a total of 46% between cable, satellite, and broadcast television. Next in line was radio with 36%, General Licensing with 16%, and New Media with 2%. It is clear that with the downfall of the record industry, artists must aggressively shift toward licensing deals in the media for substantial income and not to mention, survival. In a report from CNN, former head of Yahoo Music said “The CD is still disappearing and nothing is replacing it in its entirety as a revenue generator yet however, digital licensing revenue had reached toward $100 billion in 2009, and we expect it to grow even further in the next couple of years.”

Ultimate Exposure will expose new artists to opportunities in the visual media world while also providing them with the opportunity to work with an already established and pre-approved music library. The target is television, advertising, and film. Not only is Ultimate Exposure opening doors for artists but it’s making the process to find break out music easier for our clients. Donna Ross-Jones, president of Transition Music Corporation said “The old model of music exposure and distribution is over and these are exciting times for new artist. Music featured in the TMC library will continue to be hand-chosen from all genres with a focus on quality recordings – not big names – that are innovative, unique and reflect current music trends. Each month, a particular artist or song from Ultimate Exposure will be featured on TMC’s website (transitionmusic.com) and blog (http://transitionmusiccorp.blogspot.com) instantly exposing them to the decision makers in licensing.”

Transition Music Corporation is a LA based music company established in 1989. TMC provides music for visual media; film, TV, commercials, games, and the internet. TMC currently provides weekly music for more than 21 series and 6 channels. TMC services include- music supervision, custom music and music clearance. For more information contact: Anais Plasketes 323.860.7074

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Here is a great keynote presentation from the Leadership Music Digital Summit, where Mike Masnick of Techdirt shares the details of Trent Reznor’ and Nine Inch Nails’ recent ventures, and how he believes they are pushing the music industry forward.

“That’s great”, I hear you say, “you’re always going on about NIN, but we can’t afford to do this or have as many resources”. Well, Masnick also shares how other musicians are using similar ideas and implementing them in their own careers. It’s not about copying what Reznor thinks, he’s a pioneer and can do things on a grand scale thanks to selling million of albums, concert tickets and merchandise items. But you can learn to think outside the box; detach yourself from the idea that music is a product that you must sell via a record label. Experiment, and think about all the revenue streams, technical possibilities, and other perks and positive impacts that you can generate from your music endeavours.

It’s only 25 minutes, so grab some coffee and check it out…

(original video hosted at Vimeo)

Lee Jarvis.

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