Here is a great keynote presentation from the Leadership Music Digital Summit, where Mike Masnick of Techdirt shares the details of Trent Reznor’ and Nine Inch Nails’ recent ventures, and how he believes they are pushing the music industry forward.

“That’s great”, I hear you say, “you’re always going on about NIN, but we can’t afford to do this or have as many resources”. Well, Masnick also shares how other musicians are using similar ideas and implementing them in their own careers. It’s not about copying what Reznor thinks, he’s a pioneer and can do things on a grand scale thanks to selling million of albums, concert tickets and merchandise items. But you can learn to think outside the box; detach yourself from the idea that music is a product that you must sell via a record label. Experiment, and think about all the revenue streams, technical possibilities, and other perks and positive impacts that you can generate from your music endeavours.

It’s only 25 minutes, so grab some coffee and check it out…

(original video hosted at Vimeo)

Lee Jarvis.

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