I’m a fan of Berkleemusic, the online school of the esteemed Berklee College of Music, and often read many of the great blogs from David Kusek, Mike King and co.

Berklee recently launched their Winter 2010 term with two new music marketing courses available; Online Music Marketing with Topspin (co-authored by King and Topspin’s Shamal Ranasinghe), and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution.

Having studied several of their courses, I know that the Berkleemusic system is a good one, and these new courses have inspired me to sign up again next term.

In the fast-moving, ever-evolving new music industry, I see digital marketing strategies being of huge importance. Artists need to do as much groundwork as possible themselves, and when they cannot, know the correct people and resources to help. Being efficient at selling your music online, and building your fan base with social networking communities is critical for bands and musicians looking to make a living from their music and music-related activities.

Here, Mike King explains some of the Online Music Marketing course details and how you can use analytics to drive your career decisions.

Also worth mentioning is the course textbook, which is a great read even if you aren’t studying at Berkleemusic. Music Marketing: Press, Promotion, Distribution, and Retail is also written by King, and you can sample a free chapter here…

If anyone is taking the course this term, please let me know how you are getting on. If you are signed up for Spring 2010, I may well see you there!

Lee Jarvis

Dubspot and Ableton present the LA stop of their “Live 8 U.S. Sessions Tour”
Workshops & Panel Discussions Featuring World-Class Artists
@ King King in Hollywood – Saturday, Nov. 7 and Sunday, Nov. 8, 2009 (daytime)

Dubspot, New York’s premier DJ and electronic music production institute, announces the Los Angeles stop of their Ableton Live 8 U.S. Sessions Tour. This unique series of interactive workshops, Q&As and panel discussions features a diverse pool of world-class artists as well as Dubspot’s top-notch instructors sharing methods for the studio and the stage, centered around the powerful music software Ableton Live 8. Special guest workshop presenters for the Los Angeles weekend include Scientist, Daedelus, Kid Beyond, Justin Boreta, Christopher Willits, Thavius Beck, and Peter Kirn, along with the Dubspot crew. The LA session will be held at King King in Hollywood (6553 Hollywood Blvd / map) on Saturday November 7 (11:00am – 7:00pm) and Sunday November 8 (noon – 8:00pm), 2009. For details and registration please visit www.live8tour.com.

Check out their previous tour stop in NYC, and hear one heck of an endorsement from legendary DJ and producer Richie Hawtin.

This truly unique educational experience is intended to help both aspiring as well as established artists. Each day is organized into five “sessions” designed to develop a diverse range of production and performance skills, while enhancing creative abilities. Saturday sessions focus on production. Sunday sessions focus on performance. Tour workshops showcase how far-reaching the capabilities of Ableton Live 8 are by covering a wide variety of compositional, programming, mixing, and mastering issues. Topics include drum-programming, instrument and effect rack management, sequencing, automation, creating melody, harmonic awareness, mixing and mastering principles, sound stage management, synth programming, PA/DJ hybrid setups, controllers, live instruments in Ableton, efficient set management, looping, routing, licensing, and much more.

The tour involves pioneers of electronic music, along with new blood, to provide a more complete experience and perspective of yesterday, today, and tomorrow. In addition to the special guests lined up in each city, expert Dubspot instructors will present personally developed production and performance strategies in a dynamic interactive workshop environment.

The Los Angeles event is the third stop in a series of Ableton workshops that Dubspot is presenting in 8 U.S. cities. Next up on the tour is Austin, with the event to be held at The Parish Room on November 14th and 15th. Presenters and performers at the Austin event include Francis Preve (Different Pieces, Fap 7), Christopher Willits (Ghostly International, Overlap.org), Daniel Wyatt (Sonica Media Group, Atlantic), Jon Margulies (Heatercore, Hobotech), Barry Cole (Spot Music & Blue Mountain Music Publishing), and Michael Hatsis (Track Team Audio).

Again, the LA session will be held at King King in Hollywood (6553 Hollywood Blvd., Los Angeles, CA 90028; 323-960-5765 (map)) on Saturday November 7 (11:00am – 7:00pm) and Sunday November 8 (noon – 8:00pm), 2009. A weekend pass costs $195; a Saturday or Sunday day-pass costs $110. For details and registration please visit www.live8tour.com.

For more information on Dubspot, please check out www.dubspot.com

Lee Jarvis.