Didn’t Get the Job? Make Sure You’re Covered
Thursday, February 9th, 2012Our parents had to typewrite, if not handwrite, their resumes. We “mail” them off with the click of a button. Technology, always further expediting the way in which we communicate, has pleasantly made the tedious affair of applying for jobs a bit less like a job in itself. But, as a result of its digitalization, the job application process has also become deceivingly effortless, and one of the most important steps to seeking employment—the cover letter—seems to have become a lost art. You might have asked yourself: Why take the time to explain to an employer who you are, what you’ve done, and what you’re capable of, when they can view all this information on your profile page? And you might have asked yourself later why you did not get the job. In the modern world, there may not be a practical reason for God-bless-yous, for instance, but we still like them. So let there be no doubt about it: Employers still like cover letters.
Take for instance, the handshake. Nowadays you might be at a loss looking for reasons as to why, time after time, we automatically offer our hands to one another at business meetings, parties, and family reunions. There actually hasn’t been a practical reason for it for centuries (for ancient Greeks it was a way of showing others that you weren’t brandishing a weapon). But even if the handshake has lost this primitive functionality, this sweaty union of hands is a small but essential part of forming a relationship. It is a telling gesture to offer your vulnerable palm to a stranger and say, “Nice to meet you,” if not, “I come in peace and I’m not concealing a dagger.”
The seemingly meaningless ritual of the handshake is often the first impression we make on one another, and it’s a lasting one. Whether it be too firm, too weak, or even a little moist, your handshake is an indicator of who you are, and the standard by which those you meet will, in varying degrees, judge you.
In the jobs world, your cover letter is your handshake.
Applying for a position without writing a thoughtful cover letter is like asking someone to let you move into their house before even shaking their hand. It may seem like an outdated practice, inherited from the days of paper, ink, and envelopes, but it is still an essential way of connecting with your potential employer, and it can make or break your chances of getting the job.
For some insightful tips on how to apply your next handshake, refer to Susan Adams’ helpful how-to at Forbes.com.
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